Christian is one of the most respected icons in the fashion world and single-handedly put the Von Dutch label on the map when he created the explosive trend for trucker hats. The French designer also contributed to the success of American Outfitters, Levi’s and Diesel brands as well as creating a signature brand that bears his own name. Besides Ed Hardy, Christian put a rock and roll vibe into his other fashion brands including Smet, Crystal Rock and Paco Chicano.
In just a few years, Christian has been able to turn Ed Hardy into a major success. The brand designs clothing for men, women and children with dozens of stores in the United States and around the world. The brand’s success is tied to its street edge, with all its tattooed images created by Hardy. Retro style skulls, flying eagles, snakes, bleeding hearts and oriental dragons are used throughout the line. Hardy blends punk style with embroidery, splash-ink and crystals woven into designs to create its t-shirts which are the brands signature item.
More than just a fashion line, the brand has become a lifestyle trend. Tees, jeans, purses, belts, shoes, hats, jewelry, scarves, gloves, socks, dresses, jackets, intimate wear, outerwear and more are part of the brand. Hardy’s attention grabbing beautiful tattoos remain a fixture for the line. The brand is continuing to grow in appeal, pulling in millions each year while selling at a mid-range price that most consumers are willing to pay for in order to possess the unique styling of Ed Hardy clothing items and accessories. Celebrities are regularly spotted wearing Ed Hardy thanks in part to Christian’s effort to market directly to them. He has placed clothing stores in high-profile fashion areas where celebrities shop.
Ed hardy clothes are so eye catching because of the use of intricate tattoo design and the range of colors used in the designs. The designs are created by Don Ed Hardy, the famous tattoo artist. He combines conventional American tattoo art with Japanese motifs in creating amazingly beautiful tattoo prints for his collection. The Ed Hardy clothes like jackets or hoodies have bright background with intricate snake, dragon, or skull designs on them. They are done exactly in tattoo style to give it a distinctive look.



